Power up your TARDIS, turn on your lightsaber, and set your phasers to stun because we are about to geek out kids.
Not content with making over $2 billion worldwide, James Cameron is re-releasing “Avatar” in theaters. Supposedly, a lot of people couldn’t see it in 3D because there were other films in theaters at that time hogging up half the screens. How dare they? Who do those people think they are?
In the same L.A. Times interview where Mr. Cameron explains his re-release rationale, he opines that he is making a franchise with “Avatar” that will compete with the works of Tolkien. He thinks the story of the Cat Smurfs will have the same staying power as “Star Wars.”
This die-hard film geek and sci-fi fan begs to differ.
Great franchises need amazing worlds, rich characters, and far reaching themes. They also need to have a first episode that strikes a deep chord in the fan community. You know, the complete opposite of “Avatar.”
Part of what makes a franchise successful is that the audience doesn’t merely want to watch the world of the film, they want to live in the world of the film. Who wouldn’t want to go to Hogwarts and learn to cast spells? Who hasn’t picked up a flashlight and spun it around, humming, like it was a lightsaber? Who wouldn’t want to serve aboard a starship commanded by James T. Kirk, traveling to the far corners of the galaxy? Well, as long as you’re not wearing a red shirt that is…
But the neon, glowing world of Pandora with its freaky dog things, flying dragons, and feline hippies doesn’t constitute an entire world that any one would really want to inhabit. Sure, it may be cool to visit, like San Francisco, but could you really see yourself living there? It’s like visiting the Amazon. Great fun while you’re on vacation, but living in a hut and fighting off giant spiders every day would get old. “Avatar” also lacks the detailed “rule system” and history that outlines every great franchise. The world of “Avatar,” despite the eye candy, functions like our world. Where are the Jedi’s with their powers, history and rules? Where is the “sorting hat” that dictates a future wizard’s destiny?